Let us help you assess you current digital presence and help design a strategy to bring your services to the attention of your target audience through online efforts. Efforts may include but not be limited to:
- Developing and managing paid search programs with responsibility for driving growth and new customers from campaigns
- Developing and managing channel budgets to deliver maximum value for spend
- Analyze program performance and customer formation data to recommend marketing strategies and tactics that will increase new customer acquisition
- Analyze site data to determine current site usage, baselines, and areas for improvement
- Oversee agency relationships that are in place, and develop new relationships as warranted
- Track and analyze channel results and improve performance based on learning. Partner with internal staff to understand customer formation and lifetime value analysis
- Develop the budget and forecast for paid search channel
- Think of new and creative ways to deliver new customers via online channels
- Manage your organization’s presence on 3rd party sites
- Improve the value of your web site for new and existing customers
- Develop the editorial calendar for your site. Work with internal staff to identify and highlight internal subject matter expertise, as well as curate content relevant to targeted customers
- Work with the marketing manager to provide content for and to grow the email subscription base of your organization
- Create targeted landing pages for new and existing customers