{"id":1819,"date":"2015-01-12T20:50:01","date_gmt":"2015-01-12T20:50:01","guid":{"rendered":"http:\/\/www.abetteremergency.com\/blog\/?page_id=1819"},"modified":"2015-01-12T20:50:01","modified_gmt":"2015-01-12T20:50:01","slug":"digital-strategy-development-and-implementation","status":"publish","type":"page","link":"https:\/\/abetteremergency.com\/blog\/courses-presentations\/consulting-services\/digital-strategy-development-and-implementation\/","title":{"rendered":"Digital Strategy development and implementation"},"content":{"rendered":"<p>Let us help you assess you current digital presence and help design a strategy to bring your services to the attention of your target audience through online efforts. \u00a0Efforts may include but not be limited to:<\/p>\n<ul>\n<li>Developing and managing paid search programs with responsibility for driving growth and new customers from campaigns<\/li>\n<li>Developing and managing channel budgets to deliver maximum value for spend<\/li>\n<li>Analyze program performance and customer formation data to recommend marketing strategies and tactics that will increase new customer acquisition<\/li>\n<li>Analyze site data to determine current site usage, baselines, and areas for improvement<\/li>\n<li>Oversee agency relationships that are in place, and develop new relationships as warranted<\/li>\n<li>Track and analyze channel results and improve performance based on learning. Partner with internal staff to understand customer formation and lifetime value analysis<\/li>\n<li>Develop the budget and forecast for paid search channel<\/li>\n<li>Think of new and creative ways to deliver new customers via online channels<\/li>\n<li>Manage your organization&#8217;s presence on 3rd party sites<\/li>\n<li>Improve the value of your web site for new and existing customers<\/li>\n<li>Develop the editorial calendar for your site. Work with internal staff to identify and highlight internal subject matter expertise, as well as curate content relevant to targeted customers<\/li>\n<li>Work with the marketing manager to provide content for and to grow the email subscription base of your organization<\/li>\n<li>Create targeted landing pages for new and existing customers<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let us help you assess you current digital presence and help design a strategy to bring your services to the attention of your target audience through online efforts. \u00a0Efforts may  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1749,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-1819","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/pages\/1819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/comments?post=1819"}],"version-history":[{"count":0,"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/pages\/1819\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/pages\/1749"}],"wp:attachment":[{"href":"https:\/\/abetteremergency.com\/blog\/wp-json\/wp\/v2\/media?parent=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}